Australia Cigarette Plain Packaging Law Upheld by Court

Australia’s highest court has upheld a new government law on mandatory packaging for cigarettes that removes brand colours and logos from packaging.

The law requires cigarettes to be sold in olive green packets, with graphic images warning of the consequences of smoking.

Leading global tobacco manufacturers, including British American Tobacco and Philip Morris, had challenged the law, but authorities have said that plain packaging of cigarettes will help reduce the number of smokers in the country.

However, tobacco manufacturers have argued that removing their brand names and company colours from packets will lead to a drastic cut in profits.

They have also warned that it may result in fake products entering the market.

The new packaging rules are scheduled to be implemented from 1 December 2012.

© 2012 SAT Telecommunications Ltd.

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