Carib Beer Tag- Line Re-branded

vlcsnap-2013-07-19-14h05m02s129Many gathered at the Fort Young Hotel on July Thursday 18th, for the official Carib Beer Campaign launch, which focused on the change of the tag line.

vlcsnap-2013-07-19-14h05m27s127Previously, the Carib beer was known as,” Know who you are, drink what you like” but has been changed to, “Real beer is Carib”.

Mr. Geoff Astaphan, Head of the Products Division at HHV Whitchurch, said the brand “Carib” has overcome many hurdles since its introduction to the Dominican public and right now, it is a recognized product in the market as a unique and appealing beverage.

The supporters and our local Carib team play a great role in this initiative, he stated.

Global Export Director of Carib beer, Mr. Sheldon Hood, informed the public that the Beer is being exported to 35 countries globally; from where it is born in Trinidad, all the way to Greece, London, Europe and France.


Mr. Geoff Astaphan, Head of the Products Division at HHV Whitchurch

Mr. Hood noted, those who have supported the brand at hotels, bars and other places, deserve commendations just as much as the Carib Team.

Carib Beer fans can look forward to a weekend of activities as the Carib Beer team is expected to be on the streets with exciting events planned for the public.

© 2012 SAT Telecommunications Ltd.

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