Caribbean Countries Urged To Join Caribbean Tourism Organization
Caribbean countries are being urged to ensure that they are members of the Caribbean Tourism Organization (CTO), in order to take advantage of the benefits of being in such a prestigious organization.
This call is coming from Secretary General and Chief Executive Officer of the Caribbean Tourism Organization (CTO), Mr. Hugh Riley who says one of these key benefits is sharing best practices.
Mr. Riley says many Governments in Caribbean countries need to pay more attention on not just inviting visitors but selling their country as a wholesome experience or a package.
He said this experience for a visitor in any country should begin from the moment he or she disembarks from whether airplane or boat, since the first impression is always a lasting one.
Mr. Riley says that Dominica is essentially at the fore front of a number of programs they do at the CTO, while pointing out that a Management team from the CTO is expected to visit the country for the purpose of conducting training programs.
The Secretary General highlighted that Dominica has benefited from a number of their programs such as, Human Resource, Hospitality, and Efficiency among others, which will utter well for those involved in the tourism sector.
Mr. Riley added that getting tourists to not only come to the Caribbean, but spend money to boost the economy is a serious challenge they are constantly working on and trying to resolve.
Mr. Riley said we all need to make sure tourism for each country is profitable and make sure the spend keeps pace with the arrivals, which is very important especially during this current economic down turn.
He said all this will require a regional effort if we want to make it possible.