Chester Wilkins Speaks on Online Store
Promoter and Advertiser Mr. Chester Wilkins says, the online store is an opportunity to further promote and brand the World Creole Music Festival (WCMF) on an international scale.
He says it is also a chance to offer customers quality products as it would be a memorable experience.
He says this will put Dominica’s World Creole Music Festival on an international scale.
Products are also shipped to countries across the globe.
He added that since technology has been growing quickly, they are using it as a tool for WCMF where they could track the sales, determine people locations, and also use is as sponsorship.
Mr. Wilkins says that since they are in the second year of the contract with the Government for WCMF, branding is essential.
He noted that his main expectation is to have WCMF logo protected, and he wants the brand to represent Dominica on the highest level possible.