Financial Information Music Video?
The 2013 Financial Information Month theme song and accompanying video, which were produced by Chester ‘Daddy Chess’ Letang, the reigning Soca Monarch of Dominica, demonstrate a masterful integration of education and entertainment.
The theme, for the 12th year of observing October as FIM in the ECCU – Eastern Caribbean Currency Union is “Reshaping Our Future- Starting Now”.
The theme calls for new vision, new thinking, new capabilities and new actions, to drive the economic prosperity of the people of the ECCU.
This call to action is clearly reflected in the theme song, titled: “Starting Now”, which encourages persons to let go of bad habits, including inactivity, depression, low productivity and spending without a budget, in favour of vision, collaboration and financial discipline.