Jamaica Taking Steps to Protect Reggae Brand
JAMAICA – Minister of Industry, Investment and commerce, Mr. Anthony Hylton says the government of Jamaica is taking steps to protect reggae and all other aspects of the country’s national heritage through available intellectual property strategies and mechanisms.
He informed that the trade marks registry has been receiving several applications for the registration of trademarks, which include the word “reggae”.
As such, he said, it is critical that all is done to legally protect brand Jamaica and all things associated.
He says globally, the Jamaican brand is extremely strong, and, especially in this jubilee year, everybody wants to have products and services bearing the Jamaica brand.