‘RETURN AND WIN’
As part of (DDA) the Discover Dominica Authority’s efforts to reach 90,000 stay over visitors by 2015, a cruise conversion programme, coined “Return & Win” was launched at the Tourist Information office on Wednesday November 20th.
The overall goal of this programme is to convert cruise visitors to stay over visitors by offering an incentive upon their return.
The DDA had over the years embarked on a Florida Caribbean Cruise Stay Programme but it had not been successful when compared to other destinations.
The initial goal of the project is to acquire at least 100 passengers as stay over visitors.
The DDA has sought partnership from private investors and will circulate the press release to international media.
Mr. Benoit Bardouille, Chief Executive Officer at the Dominica Air and Sea Port Authority believes that the success of this programme could boost the number of stay over guests on the Island.
According to him, the DDA will put up the monies needed in the first instance but hopes that private investors will come onboard to put up further incentives.
Through their website – www.DiscoverDominica.com/ReturnandWin, they are hoping to gain a wealth of information from the cruise passengers to aid in this initiative.
To be part of Return & Win, certified service providers, cruise passengers and crew are invited to sign up at the Bay Front Visitor Information Office.