Staff to be made redundant as Josephine Gabriel and Company Ltd adopts a new business model

Josephine Gabriel and Company Ltd announced that it will be adopting a new business model in Dominica, effective January 01st, 2011, and as a result, the company will move from manufacturing to importing and distributing Coca-Cola products, while continuing to bottle Quenchi soft drinks and Trois Pitons water.


Director of Josephine Gabriel and Company Ltd. Celia Gabriel said that going forward; products from the Coca-Cola portfolio will be imported from other overseas production facilities within the Coca-Cola Company’s manufacturing network.


“This new business model will allow the operation to focus on its wide network of customers, as it expands its beverage offerings to refresh all consumers in Dominica,” stated Celia.


She also informed the public that the company will continue to serve as a distributor for all the products it currently sells in Dominica, as well as for new brands and categories from the Coca-Cola product portfolio, which they intend to introduce to the local market.


In a statement of support, Mr. Carlos Diaz Rigby, Franchise Operations Director for the Southern Caribbean region of the Coca-Cola Company, stated that the Coca-Cola Company is in full support of this venture and has offered its full cooperation, in terms of human and technical support to Josephine Gabriel & Co. Ltd, in order to assist in the implementation of this new business model.


He added “Coca-Cola remains committed to Dominica and its people and will continue to make a positive impact in the lives of thousands of families who sell and/or enjoy our products everyday.”


Marisa Gabriel Simelda, Director /Transition Manager at Josephine Gabriel & Co. Ltd, stated that the organization is aware that this new business model will have an impact on the number of employees in the production department.


According to Mrs. Gabriel Simelda, “My father Louis Gabriel prides his business success on consistently being mindful of his employees, and so, we have examined all possible staffing scenarios to ensure that the impact on our workforce is minimal. In this regard, we will re-train and re-deploy affected staff to other areas in the company which is committed to working with the Waterfront and Allied Workers Union (W.A.W.U) to ensure that those employees who cannot be re-deployed and who qualify will receive full severance pay in compliance with the Labor Laws of the Commonwealth of Dominica.”


Mrs. Gabriel Simelda also said that Josephine Gabriel & Co. Ltd will continue to ensure that customers and consumers will be properly serviced.


“It is our aim to ensure that our products are available to every household on the island. We will not only expand our product line, but we will also expand our very extensive distribution network across Dominica. The use of advanced point of sale technology will ensure that we continue to provide customers and consumers with first class service.”


Josephine Gabriel & Co. Ltd is a subsidiary of holding company, Gabriel Investments Limited which is owned by the Gabriel family. The company manufactures and imports alcoholic and non-alcoholic beverages which are distributed by a subsidiary company Josephine Gabriel (Distributors) Limited.


The company which commenced operations with the establishment of its bottling plant in 1959, when it became a Coco-Cola franchise, celebrated fifty (50) years of successful business in 2009. It has since been the sole distributors of Heineken Beer since 1976 and of Gallo Wines since 1984. In 1992, the company launched its own brand of soft drinks called Quenchi and in 2003 it commenced bottling of drinking water under the Trois Pitons Label.

© 2012 SAT Telecommunications Ltd.

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