Today in History: Bill Graham’s Rock Empire Goes Bi-Coastal

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Bill Graham

On This Day In 1968 Bill Graham’s Rock Empire Goes Bi-Coastal As The Fillmore East Ope

Bands like the Grateful Dead, the Jefferson Airplane and Santana owe a great deal of their success to the business acumen of the legendary concert promoter Bill Graham.

His skill and creativity turned San Francisco into a musical Mecca for both fans and performers in the late 1960s.

In 1966, Graham opened his own new concert venue, the Fillmore, which quickly became an important stop on the concert route of nearly every great band of the era.

Two years later, his mind-expanding musical empire went bi-coastal with the opening of the Fillmore East in New York City on March 8th, 1968.

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